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A division of TMI

You are the brand. We make people pay attention.

Attention is the new pipeline. People do not follow companies, they follow people. We embed a real person in your world to film your actual life and work, then edit, plan, and strategize a founder personal brand that turns attention into clients, talent, and opportunity. Not a freelancer you have to manage. A team that runs the whole thing.

What we run for you
We follow you and film
A real person shadows your days and captures the real moments.
We edit it down
Raw footage becomes scroll-stopping short content.
We plan the content
A calendar of what to post, when, and where.
We strategize the brand
Your positioning, your story, your hooks, your distribution.
We turn attention into clients
Attention becomes attraction. Attraction becomes inbound.
$7,500
A month. One number. Everything below is included.
1
Real person embedded with you, filming and strategizing.
100%
Done for you. You show up and live your life.
You
Own every piece of content we create. Always.
What we do

We turn your real life into your best marketing.

Most founders know they should be building a personal brand. They never do, because filming, editing, and posting consistently is a full-time job. So we do it. A real creator and strategist runs the whole operation for you, end to end.

01
We follow you and film
Capture

A real person comes to you. They shadow your work days, your meetings, your job sites, your wins and your routines, and capture the moments that actually make a founder magnetic. You do not have to set anything up or learn a camera. You just live your day. We get the footage.

02
We edit it down
Produce

Raw footage is not content. We cut your real moments into short, sharp videos built to stop the scroll and hold attention. Hooks, pacing, captions, the whole craft. Every clip is made to be watched to the end and to make people feel like they know you.

03
We plan the content
Calendar

No guessing what to post. We run a real content calendar across the platforms that matter for you, with the right cadence and the right mix of stories, lessons, and behind the scenes. You always know what is going out and why.

04
We strategize the brand
Positioning

Content without a strategy is just noise. We sharpen your positioning, find the story only you can tell, and build the hooks and themes that pull in the exact people you want watching. This is the part most editors skip, and it is the part that actually grows you.

05
We turn attention into growth
Attraction

Attention is only worth something if it comes back to your business. We build your brand so the right people start showing up: clients who already trust you, talent who want to work for you, partners and deals that come inbound. Your face becomes your best salesperson.

Why a founder brand

People do not follow companies. They follow people.

Your logo will never build trust the way your face does. Buyers want to know the person behind the business before they ever reach out. A founder who shows up consistently becomes the obvious choice in their market.

Ads get more expensive every year. Attention you build yourself is the one channel that compounds instead of resetting to zero every month.

The founders who win the next decade are the ones people already feel they know. We make sure that is you, without adding a single task to your week.

Inbound instead of chasing
When people see you everywhere and trust you, they come to you. The hardest part of sales gets warmer.
Talent that wants in
A visible founder attracts better hires who already buy into the mission before the first interview.
A real asset, not rented reach
An audience that knows you is yours. It does not disappear when you stop paying for ads.
Zero added work for you
We film around your real life and run everything after. You do not edit, schedule, or manage anyone.
How it starts

From first call to posting in two weeks.

No long production contracts. We move fast, learn your story, and start capturing your real life right away.

Week one
We find your story

A deep strategy session. Your positioning, your audience, the story only you can tell, and the themes your brand will be built on.

Week one to two
We embed and film

Your dedicated creator starts shadowing your days and capturing real footage. Job sites, meetings, routines, the moments that make you magnetic.

Ongoing
We edit and post

We cut, caption, and publish on a real calendar across the platforms that matter for you. You approve, we run it.

Every month
We iterate and grow

We watch what works, double down on it, and keep sharpening the strategy. The brand gets stronger and the inbound gets warmer.

Pricing

One number. The whole brand handled.

No production fees, no per-video pricing, no managing freelancers. One monthly retainer and a team that runs your founder brand from filming to posting.

Founder Brand
$7,500
per month

A dedicated creator and strategist who films your life, edits the content, plans the calendar, and grows your brand. Done for you, every month.

Apply to work with us
  • A real person embedded with you, filming on a regular cadence
  • Full editing of every clip, built to hold attention
  • A content calendar across your key platforms
  • Brand strategy, positioning, hooks, and your core story
  • Posting and distribution handled for you
  • Monthly strategy and a read on what is working
  • You own all of the content, forever
Questions

Things founders ask before they start.

How much of my time does this take?

Almost none beyond living your normal life. We film around your real days, so you are not adding hours of production. A few filming windows is usually all it takes, and we handle every other part: editing, planning, posting, and strategy.

Do I have to be good on camera?

No. The best founder content is real, not polished. Our creator knows how to capture you being yourself and how to cut it so it lands. You do not have to perform or memorize anything.

Who owns the content?

You do, completely. Every clip, every edit, every piece we create is yours to keep and use however you want, forever.

What platforms do you post on?

The ones that matter for your audience. Usually short-form video on Instagram, TikTok, YouTube, and LinkedIn. We build the calendar around where your buyers and talent actually spend time.

How fast will I see results?

Content starts going out within about two weeks. Attention builds over the first months as the brand finds its voice and the right clips hit. This is a compounding asset, not an ad you switch on and off.

Is there a long contract?

No long lock-in. We earn the next month by making the last one worth it. The work compounds, so most founders stay because the brand keeps getting stronger, not because a contract makes them.

Work with us

Become the founder everyone in your market already knows.

Tell us about you and your business. We will tell you within 24 hours whether you are a fit and exactly what your founder brand would look like.

Please add your name and a valid email.

Got it. We are on it.

We will review what you sent and get back to you within 24 hours with whether you are a fit and exactly what your founder brand would look like.

$7,500 a month · Done for you · You own the content

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