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Trial conversion is a sales conversation nobody is having consistently. Churn is discovered at the end of the month when the count is already down. Onboarding is a tour and a hope. TMI builds the systems that close the gap.
A gym or studio lives on member LTV. But most operations have no early warning system for churn, no consistent system for converting trials, and a front desk spending hours on calls that should never happen. Growth stalls because the leaks aren't visible until the damage is done.
A member who stops showing up in week two is going to cancel before week eight. The attendance data is there. Nobody is looking at it as a churn signal. The cancel request arrives and it's already too late for a re-engagement conversation.
A 2-week trial with no structured follow-up converts at 20 to 30%. The same trial with a consistent touchpoint sequence converts at 50 to 65%. Most gyms have no sequence. They have a staff member who's supposed to follow up when they remember to.
Schedule questions. Class cancellations. Membership holds. These calls eat hours every day. They're not complex. They're just not automated. Every hour the front desk spends on routine calls is an hour they're not converting leads or retaining members.
Most fitness software handles scheduling and billing. Nothing handles the member lifecycle from first inquiry to loyal retention. TMI builds the infrastructure that connects every function of a fitness business into one operating layer.
Lead capture on every channel. Instant response to every inquiry. Trial offers automated and tracked. AI search presence built for people searching for gyms and studios near them. No lead goes cold because nobody followed up fast enough.
Get a plan →A structured sequence that runs every trial through consistent touchpoints -- class recommendations, progress check-ins, membership conversation triggers. Conversion tracked per staff member and per offer type. No more "I forgot to follow up."
Get a plan →New members get a structured first 30 days -- welcome sequence, class booking assistance, milestone check-ins. A member who attends 3 times in their first week has 4x the 12-month retention rate of one who attends once. The system creates that first week.
Get a plan →Attendance-based churn detection flags at-risk members before they cancel. Re-engagement campaigns go out automatically when attendance drops. Win-back sequences for cancelled members. Retention is managed proactively, not reactively.
Get a plan →Class scheduling automated. Waitlists managed. Instructor changes communicated instantly. Front desk handles exceptions, not routine schedule questions. Members get what they need without a phone call.
Get a plan →Trial-to-paid conversion rate, member churn rate, average LTV, and front desk call volume tracked in one dashboard. Know which acquisition channels produce members who stay and which produce members who cancel in 60 days.
Get a plan →Not a class booking tool with a new interface. Operational systems built around how your gym or studio actually runs -- designed to increase member LTV, reduce churn, and take routine work off the front desk entirely.
Every inquiry captured and followed up instantly. Trial offers tracked from sign-up through first class to conversion conversation.
Structured multi-touchpoint sequences that guide every trial member toward a membership decision with consistent follow-up.
Welcome sequence, class recommendations, and early milestone check-ins that build attendance habits in the critical first 30 days.
Members flagged as at-risk before they cancel, based on attendance drop patterns. Re-engagement triggered automatically.
Lapsed members contacted with targeted offers and personal outreach. Win-back sequences for recently cancelled members.
Schedule changes, cancellations, and instructor swaps communicated to affected members automatically. Waitlists managed in real time.
Routine questions -- schedules, holds, billing, class availability -- handled automatically. Staff focus on sales and retention, not calls.
Membership renewal sequences start 30 days before expiration. Annual members converted to recurring billing automatically.
Member referral programs with automated tracking, credit, and fulfillment. Your best members become your best acquisition channel.
Your gym or studio surfaces when people search for fitness options near them. Built for AI-driven local search, not just map listings.
One call. We walk every process, bottleneck, and gap in your workflow. Nothing gets assumed. Nothing gets skipped.
Custom AI infrastructure built specifically for how you operate. Done for you. 14 days max. No templates. No generic software.
Your team gets trained. The system runs. We stay on for support. You never deal with a generic software vendor again.
Captures every inquiry, sends the right follow-up immediately, and books trials automatically. Leads stop going cold because someone got busy.
Payment lands and the member gets a welcome sequence, access setup, and first appointment - without your staff touching it.
Identifies members whose attendance is dropping before they cancel. Outreach goes out automatically in your voice at the right time.
Waitlists, cancellations, and booking confirmation all happen automatically. Staff spend time with members, not managing the calendar.
Members approaching expiry get a renewal sequence before they lapse. Upgrade offers go to the right people at the right time.
Trainer schedules, session notes, and client progress feed into one system. Nothing depends on memory or a personal spreadsheet.
We build a follow-up system that responds to every inquiry within minutes, sends the right content based on what they are looking for, and books a trial or first session automatically. Most inquiries convert before anyone on your staff makes a call.
Yes. The system monitors attendance and engagement patterns. When a member starts coming less frequently, an outreach sequence fires in your voice before they decide to cancel.
Payment triggers the full onboarding flow automatically - welcome message, access setup, first appointment booking, and intro resources. The member feels taken care of. Your staff does nothing additional.
Both. Personal training and group class workflows run on the same system with different logic tailored to each format.
14 days from the mapping call to live deployment.
Tell us how your operation runs today. We'll map where churn is hiding and where conversion is being left behind, then build the systems to fix both.
Every engagement is different. Whether you need the full operating system or one agent solving one problem - we have a format that fits where you are right now.
One engagement. Every system. TMI designs, builds, and installs your complete AI operating system - from lead intake to final output. You own it. It runs without us once it's live.
Book an Audit →Pre-configured intelligent systems built for your industry. The highest-impact functions deployed faster - starting with what moves the needle most for your operation and expanding from there.
See What's Included →One agent. One problem. Purpose-built AI for the specific friction point costing your business the most right now - dispatch, estimating, follow-up, compliance, or anywhere else it's bleeding.
Start With One Agent →Agencies and consultants can license TMI's proven systems to deploy for their own clients - under your brand or ours. Done-for-you infrastructure you didn't have to build from scratch.
Inquire About Licensing →Not sure which format is right for where you are? Every engagement starts with an audit. We'll map exactly what to build and in what order.
Book an Audit →