TMI / LETTERS FROM US
WHAT WE SEE
FROM INSIDE
REAL COMPANIES.
Letters from Mia Eliana and Tyler Primeaux. What we are building, what we keep finding in operations that already work, and what we think happens to industrial business next. Written from Lafayette, Louisiana.
THE LETTERS
ONE AT A TIME,
WHEN THERE IS SOMETHING TO SAY.
The margin is in the work between the work.
Crews in Acadiana are good at the job. A letter on the hours around the job, where the month is actually decided, and why none of it reaches the people making the next decision.
FIELD SERVICE / OILFIELD / DISPATCH6 MIN041 OCTOBER 2026The best system is the one nobody notices.
Impressive systems get demonstrated and abandoned. A letter on why we build for the shift at four in the afternoon, and what we have learned to take out rather than add.
DESIGN / ADOPTION / RESTRAINT6 MIN031 OCTOBER 2026The hardest thing to hand over is not the company.
Equipment, contracts and customers transfer cleanly. Judgment does not. A letter on the part of a handover that nobody has written down, and what it costs to find that out late.
SUCCESSION / FAMILY BUSINESS / TRANSFER7 MIN021 OCTOBER 2026Nobody needs more training on the software.
Why good systems get bought, trained on twice, and quietly worked around, and what we look at instead of the software when a company tells us adoption failed.
OPERATIONS / SOFTWARE / ADOPTION6 MIN0130 SEPTEMBER 2026We are not leaving Louisiana to build the future.
Why we are building from Lafayette instead of moving, what the physical economy has to do with AI, and what we actually mean when we say we want to build our own version of a technology city.
LAFAYETTE / ECOSYSTEM / WHY WE ARE HERE7 MINWe would rather publish something worth reading occasionally than something forgettable every week. If you want the next one, the audit conversation is a better way to reach us than a subscribe box.
WHAT WE SEE IN ALMOST EVERY COMPANY
TWELVE PATTERNS,
REGARDLESS OF INDUSTRY.
None of these show up in a report, because the report is built from the systems and every one of these lives in the gap between the systems and the work. That gap is the whole job. How we find them →
IF YOU ARE WORKING OUT WHERE TO START
READ
THESE.
IF THE PROBLEM IS YOU
READ
THESE INSTEAD.
TMI / LETTERS FROM US
SHOW US THE OPERATION.
The letters are what we think. The audit is where we look at your company specifically.