LETTER 05 / FIELD WORK
THE MARGIN IS IN
THE WORK
BETWEEN THE WORK.
In field service the job itself is usually done well. Crews here are good at the job. What decides whether the month worked is almost entirely what happened in the hours around it, and that is the part nobody has a record of.
01
THE JOB IS NOT
THE PROBLEM.
If you run service work in Acadiana you are probably good at the work. The crews know what they are doing, the equipment gets maintained, the customer gets what they asked for, and when something goes wrong at an awkward hour somebody sorts it out. That part of this region's industrial base has been proven over decades and we are not going to pretend we have anything to teach about it.
What we notice is that almost nothing about a company's month is decided during the job. It is decided in the hours on either side of it.
02
WHERE THE HOURS
ACTUALLY GO.
The drive out, and whether the route was the one that made sense given what else was scheduled. The wait on site before anything could start. The trip back because something was not on the truck. The call to find out which crew is free. The rescheduling after a customer moved a window. The equipment sitting on a yard because nobody was certain it had come back. The field ticket written in a cab at the end of a long day and typed up two days later by somebody else who was not there.
Each of those is small and each of them is normal. None of them is anybody's fault. And none of them is written anywhere that the person making tomorrow's decision will ever see, which means tomorrow's decision gets made on the same information as yesterday's.
The job gets recorded. The three hours before it do not. Then the quote for the next one gets built from the record.
03
WHY IT ENDS UP
IN THE QUOTE.
Here is the loop we keep finding. The hours between jobs are not captured, so the true cost of a job type is not known, so pricing is built from the part that was measured plus an allowance that came from experience. The experience is usually good, which is why the company is still here. But it lives in one or two people, it cannot be checked, and it drifts.
So a company can be excellent at the work and still not know which of its job types it should be chasing. We have sat with owners who were confident about which customers were their best ones and genuinely unsure how they would prove it. That is not carelessness. It is what happens when the measurable part of the work and the expensive part of the work are not the same part.
04
WHAT CHANGES
WHEN IT IS WRITTEN DOWN.
We are not talking about tracking people, and we say that early because it is what crews reasonably assume. If a system makes somebody feel watched it will be fed bad data within a month, and we have seen that happen. The thing being recorded is the job, not the person, and the record has to be faster for the crew than what they do now or it will not survive.
Done that way, a few things start to be answerable. Which job types take longer than they are priced for. Which customer sites reliably cost an extra hour before work starts. Which recurring return trip is a stocking problem rather than a crew problem. How much capacity actually exists next week, as opposed to how much the schedule claims.
None of that requires anything exotic. It requires the hours around the job to leave a trace, and for that trace to arrive in front of the person quoting the next one. Most of what we build in field service is that, and very little else.
You cannot price what you have never measured. You can only remember it, and memory gets optimistic.
05
THE DISPATCH DESK
IS THE WHOLE COMPANY.
If we had to pick one place in a field service business where everything is decided, it would not be the yard and it would not be the office. It is whoever is holding the schedule. That person is running the company for eight hours a day whether anyone describes the job that way or not.
In most of the companies we have looked at, they are doing it on a combination of a whiteboard, a phone, and twenty years of knowing who is good at what. They are usually excellent at it. They are also the single point in the business that cannot be covered, which is why dispatch is the function where a two-week holiday is quietly understood to be impossible.
The useful work there is not replacing that judgment with software. It is making the inputs that judgment needs visible without a phone call, so the decision can be made faster and, more importantly, can be made by somebody else on a Friday in July. The person at the desk almost always wants this, once they are convinced it is not an audit of them. They are the one who has been carrying it.
In field service, the person holding the schedule is the person holding the company. Usually nobody has told them that either.
06
THE REGIONAL
PART OF THIS.
We think this matters particularly here. South Louisiana has a dense concentration of service companies with real operational depth, built through cycles that removed the ones without it. That depth is almost all held in people, which is exactly what makes it formidable and exactly what makes it fragile.
The companies that come out of the next decade in good shape will not be the ones that bought the most technology. They will be the ones whose operating knowledge stopped being personal and became something the company owns. That is a slower and less exciting project than it sounds. It is also, as far as we can tell, the whole game.
The job is already good. The hours around it are where the company is decided.
Mia Eliana and Tyler Primeaux
TMI Tech AI, Lafayette